SoftPetalz Organic Cosmetics was founded in Connecticut in 2019 by Asma, a mother whose personal journey with her children’s sensitive skin inspired a deeper search for gentle, plant-based skincare. What began as a heartfelt effort to heal her family’s skin soon evolved into a purpose-driven brand devoted to creating safe, natural, and effective skincare for everyone.

Drawing on her family’s rich heritage in herbal remedies and plant-based healing, Asma began formulating pure, natural body butters and oils — crafted with knowledge passed down through generations. These gentle blends transformed her son’s skin and quickly gained the trust of family, friends, and the wider community.

Since launching online in 2020, SoftPetalz has grown from a small home venture into a trusted natural skincare brand, serving families through local farmers’ markets and across the United States.